Online fashion sensation Rachel Parcell and her husband Drew create a new hilltop home that’s as fabulous as it is family friendly.

Rachel Parcell
Homeowner Rachel Parcell, dressed in one of her new spring fashions, sits at her kitchen’s impressive marble island fabricated by European Marble & Granite.

Rachel Parcell is a nester. That much we know. After all, the digital queen frequently shares captivating photos of her family’s new home with her million-plus followers and proudly posts its delightful spaces online. What’s more, she recently expanded her efforts beyond fashion design to home décor, also sold through Nordstrom. “I am such a homebody, so my house is super important to me,” she explains.

Not surprisingly, the homes of tastemakers and fashion designers often reflect their devotion to style, and so it is with Rachel. One need only cross the threshold of her home to discern her affection for alluring surroundings and the love she and husband Drew have for the house they designed and created together. And it all started with the views.

A mix of honed marbles, installed in intricate patterns, delivers a decidedly Parisian vibe to the grand entry. Masterful craftsmanship abounds, including the reeded finish that clads the curved wall below the custom balustrade and the large, stately panels that adorn the wall behind it. An antelope-patterned stair runner finishes the space with undeniable panache.
Books stack on a small, mirror-topped table.

The 14,000-square-foot house sits high on a bluff, affording jaw-dropping vistas of lush valleys and sky-reaching mountain peaks. “They’re absolutely majestic,” Rachel says. “We bought the property for the views and thought that we would build on it sometime down the road.” then the couple began dreaming over draft paper and the project began to roll.

Drew and Rachel conceptualized the house down to the smallest detail and enlisted architectural designer Colton Broadbent to help realize it through renderings. Drew, a builder by trade, performed as the project’s general contractor, and Rachel tapped Alice Lane Interior Design to design the home’s enchanting spaces. The firm had imagined décor for Rachel in previous homes and understood her style completely. “It’s timeless and traditional with French and European influences,” explains designer Jessica Bennett, principal of Alice Lane.

Custom built-ins frame a comfortably scaled fireplace in the large family room. Beneath the high-beamed ceiling, a wall of floor-to-ceiling windows performs like living art as it frames vistas of the patios, pool and snow-capped mountains beyond.

Luxurious-yet-livable style permeates every corner of the home, including those in the main living area, where expansive windows frame heady views and flood the adjoining family room, kitchen and breakfast room with luminous light. While in the middle of construction the Parcell’s decided to lift the family room’s ceiling by two feet to enable taller windows to fully frame the mountains’ snow-capped peaks. “It caused a four-week delay, but it’s the best thing we ever did,” Rachel says. The 12-foot-beamed ceiling height also helps delineate the spacious family room from the open kitchen, where a 10-foot ceiling and a pair of striking Ralph Lauren brass chandeliers overran Rachel’s prized feature, the kitchen island.

Intricately laid herringbone oak flooring spans the kitchen where double islands and zoned work areas make cooking and entertaining a breeze. “I wanted it to feel really open and culinary,” says Rachel, who loves her kitchen and the fully equipped pantry that sits behind it. Design by Alice Lane Interior Design, cabinetry by Peterson Woodworks, chandeliers by Ralph Lauren and stools by Hickory Chair.

“This is my favorite thing,” says Rachel, referencing an astounding, all-marble island surrounded by dressy leather barstools. “It’s definitely a moment,” explains Bennett. While the kitchen’s other island is the workhorse, this monolithic beaut is for dining and entertaining. Its height also makes it an ideal spot for Rachel to arrange flowers or make cookies with her young children, Isla Rose and Jackson.

Rachel Parcell
Jackson, Isla Rose and Dash gather in the breakfast room where light and scenic views flood the sunny window-framed space. A Selita chandelier hangs from the marvelously detailed ceiling.

Notably absent in the floor plan is a formal dining room. “We typically eat at the island and overflow moves to the breakfast room” Rachel explains. There, walls of glass surround a round white table set beneath a chic chandelier swagger in coco beads. “I wanted a sun-drenched room, so we created this pop-out space with doors and windows all around,” Rachel says. Steps away, the home’s largest dining table awaits on the back patio, where the family lives and entertains by the pool during warm weather. “We’re outside all summer long,” she says.

Custom hand-painted wallpaper by Gracia creates a magnificent backdrop for the master bedroom’s billowy silk draperies and luxurious furnishings. A spectacular marble fireplace surround created by European Marble and Granite anchors an elegant sitting area near the foot of the four-poster canopy bed.
Rachel Parcell
“The floating tub is beautiful, but it also functions incredibly well,” Rachel says. “I take a bubble bath almost every night in it.” This time, the kids take a turn at soaking.

Providing a more private sanctuary, the master bedroom is a fantasia of exquisite Gracie hand-painted wallpaper, ball gown-like silk draperies and layer upon layer of calming blues and creamy whites. Alice Lane chose a four-poster bed to lend a sense of intimacy to the overly large space. “It’s like a room within a room,” Bennett explains.

Cafe curtains dress the windows of the master bathroom. “Even when they are closed for privacy, they still let all the dreamy natural light in,” says Rachel. A polished nickel exterior shimmers on the Crosswater bathtub while Benjamin Moore’s Wickham Gray cools the custom cabinetry with a soothing watery hue. Taupe tones enrich the marble floor and add warmth to the decor. The Calais chandelier is by Neirmann Weeks.

Nearby, a luxurious sitting area offers Rachel a private spot to relax with the family in absolute comfort. The Amsterdams bathroom is equally lovely, with its pale painted cabinetry, richly reined marble and a floating tub finished in polished nickel. Separate his and her closets finish the master suite. “We have never shared a closet from the day we were married,” Rachel says. A key to maintaining a happy marriage? “Well, yes, I think so,” she responds with a laugh.

Rachel Parcell
Hand-painted wallpaper by Gracie wraps Isla Rose’s bedroom is a lively garden scene. A small desk doubles as a charming bedside table.

At every turn, the home provides ample evidence of Rachel’s passion for all things pretty. High-fashion details, engaging displays and intimate vignettes flourish throughout. “Regardless of the size or style of one’s home, anybody can elevate life by creating beautiful moments, she says. “Special touches make any space unique and personal.” This sentiment inspires every space.

Windows open the second-level laundry/craft room to wondrous views and loads of natural light. “I added a window to every square inch that I possibly could,” Rachel says.
Rachel Parcell
Rachel designed Bunny napkin rings and lace-edge napkins for her spring collection at Nordstrom.
“I like the little intimate moments in the family room,” says Bennett, whose team designed a cozy lounge space in the corner. Pillows and throws are from Rachel’s spring collection.
Rachel Parcell
Dash lounges near the entry into the master suite. Hampton Garden wallpaper by Gracie.
Rachel Parcell
Zimmer & Rhode’s feather patterned wallpaper dresses the powder room in black-and-white plumage.
Rachel Parcell
A marble hood and backsplash frame a Lancache range from Mountain Land Design. The range wall’s design reflects Rachel’s love for classical symmetry.

Of course, there’s still more to come. Next on the list is a pool house and a new nursery for the couple’s third child due in July. “We’re waiting to learn whether we’ll have a boy or girl,” Rachel explains. With the anticipated arrival come more design decisions that thrill Rachel. “I’m super excited to find out what color scheme we’ll create for the nursery,” she says. Avid followers, stay tuned.

Photography by Rebekah Westover

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Brad Mee is the Editor-in-Chief of Utah Style & Design Magazine.